Small and Medium Enterprises (SMEs) play a vital role in the economy by driving innovation, creating jobs, and fostering competition. They contribute to economic growth by introducing new products, services, and business models that challenge established industries. However, despite their importance, SMEs often face numerous challenges that can hinder their growth and sustainability.

One of the biggest struggles for SMEs is managing limited budgets and allocating resources effectively while trying to meet diverse customer needs. Smaller businesses often lack the financial flexibility of larger corporations, making it difficult to invest in new technologies, marketing, or expansion. Additionally, keeping up with rapidly evolving technology can be overwhelming, especially for businesses with minimal IT support or expertise.

Employee engagement and motivation are also crucial factors in SME success. In fast-paced business environments, ensuring a positive workplace culture and retaining skilled employees can be challenging. Many SMEs struggle to offer competitive salaries and benefits compared to larger companies, making it essential to create a supportive and engaging work environment.